Responsibilities

• Assume primary responsibility for planning strategic digital marketing plans for SPS graduate, undergraduate and certificate programs
• Develops strategic and integrated marketing plans, with a focus on digital media to launch and grow SPS programs using marketing data and research
• Develops a strong understanding of his/her assigned programs in order to inform effective marketing plan development
• Translates marketing plans for all programs into media schedule including, but not limited to, Search, Social, CTV, , outdoor, sponsorship, events, email and direct mail
• Researches new audiences, media channels, and SEO+GEO opportunities, bringing creativity and innovation to marketing plans
• Monitors the competitive landscape and stays current with marketing trends, testing new approaches and adopts best-practice strategies
• Ensures clear, accurate communication of marketing plans in visual and written formats
• Supports Associate Director of Marketing and Communications in marketing for school—ensures that plans are coordinated and advertisements are optimized
• Meets regularly with Associate Director of Marketing and Communications to present and discuss campaign performance—implements enhancements/corrections
• Independently plans, negotiates, executes and follows through on media buys;

Requirements

• Bachelor’s degree from an accredited college or university
• 2-3 years of experience media planning
• Demonstrated capacity for developing and executing marketing plans
• Basic accounting skills, attention to detail and ability to maintain and reconcile a budget
• Experience with evaluating digital media, social media, SEO and paid search to build brand awareness and recognition
• Intermediate-level skills with Microsoft Excel
• Solid writing and editing skills
• Strong relationship-building and interpersonal skills
• Strong organizational skills
• Strong negotiating skills

Preferred

• Bachelor’s or master’s degree in marketing or related field
• 3+ years of work experience in marketing, with digital, paid and/or organic marketing expertise
• Previous experience marketing to adult learners
• Experience working with lead generation and lead cultivation
• Experience with data analytics for marketing optimizations

Benefits

• health, dental, vision, disability, and life insurance
• paid vacation and holidays
• paid medical/sick and parentalleave
• tuition benefits for the employee and dependents
• pre-tax and flex spending accounts for commuting and dependent care
• generous retirement savings options
• wellness programs