Responsibilities

• Lead and coordinate marketing integration activities associated with mergers and acquisitions to ensure a seamless transition for customers, employees, and stakeholders.
• Serve as the overall marketing integration lead for acquisition-related initiatives and act as the primary point of contact between Marketing and the enterprise M&A program team.
• Coordinate all marketing integration workstreams, ensuring alignment, accountability, and execution across marketing functions throughout the transaction lifecycle.
• Facilitate weekly marketing integration meetings, maintain project plans, track milestones, manage risks and dependencies, and provide regular status updates to executive leadership and enterprise integration teams.
• Own and maintain marketing integration governance, including project documentation, reporting, dashboards, action logs, decision tracking, and integration schedules utilizing project management tools such as Smartsheet.
• Develop, maintain, and continuously improve a comprehensive M&A Marketing Integration Playbook that standardizes integration timelines, marketing workstreams, communication frameworks, brand transition processes, customer experience considerations, digital and collateral consolidation, governance and approval structures, reporting and escalation processes.
• Serve as the coordinator and steward of the M&A Marketing Integration Playbook by partnering with functional marketing leaders who own and define their respective integration requirements and best practices.
• Ensure all marketing disciplines contribute to, maintain, and continuously improve their portions of the playbook while driving consistency across the overall framework.
• Create and continuously improve scalable frameworks that reduce integration complexity and improve speed-to-integration
• Ensure acquired customers experience clear, coordinated, and customer-centric communications throughout transition periods
• Coordinate marketing support plans for acquisition-related activity in FNBO growth markets
• Portfolio Planning & Prioritization Practices - Improve marketing effectiveness through managing marketing planning and prioritization practices.
• Manage planning and prioritization practices across marketing functions
• Leverage best practices that improve planning consistency and reduce duplication of effort
• Monitor and continuously improve marketing operational KPIs and success metrics.
• Ensure measurable outcomes are central part of planning and prioritization practices that articulate choices and tradeoffs.
• Help teams balance short-term execution needs with long-term strategic priorities
• Support quarterly and annual planning processes by organizing inputs, tracking decisions, and maintaining accountability structures
• Help teams critically evaluate priorities based on: Strategic alignment, Business impact, Customer impact, Capacity and resourcing, Risk and urgency
• Provide centralized visibility into key marketing initiatives, dependencies, timelines, and resource demands

Requirements

• Unrestricted work authorization and not require future sponsorship

Preferred

• Experience leading complex cross-functional initiatives or enterprise programs
• Background in marketing operations, integrated marketing, project management, consulting, or business transformation
• Experience supporting mergers, acquisitions, or organizational integrations preferred
• Strong understanding of marketing workflows across channels and disciplines
• Experience with prioritization frameworks, workflow management, and operational reporting
• Ability to influence without direct authority and navigate matrixed organizations
• Strong communication and relationship-building skills across leadership levels

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Time Off Programs
• Health Savings Account (HSA)/Dependent Care
• Employee Banking
• Growth Opportunities
• Tuition Assistance
• Short-Term/Long-Term Disability Insurance