Marketing Performance Manager at Ethical Plumbing Services | Greenville County, SC | $40K/yr – $50K/yr

Marketing Performance Manager

Greenville County, SC (On-site)

$40K/yr – $50K/yrMid Level1+ years expFull time

Posted 4 weeks ago

The other 99% submit and hope. You're about to do something different.

Own the end to end lead generation and performance measurement across paid, organic, and partnerships with tight budget control and CRM attribution.

Own multiple channels and attribution in CRM to drive qualified leads and optimize CAC.
Track KPIs and report ROI to leadership to steer campaigns and budget.
Identify opportunities to improve campaigns, vendor performance, and revenue growth.

Manage and monitor lead generation channels including Google Ads, Local Services Ads (LSA), SEO, Social Media, Email Marketing, Direct Mail, Referral Programs, Community Partnerships, and Third-Party Lead Providers.
Track and analyze KPIs such as Lead volume, Cost per lead, Cost per booked appointment, CAC, conversion rates, and Marketing ROI.
Maintain marketing budgets and ensure spending stays within approved targets.
Evaluate lead quality and recommend improvements to marketing strategies.
Hold marketing vendors and agencies accountable for performance and results.
Maintain accurate lead-source attribution within the company CRM systems.
Produce weekly and monthly marketing reports for leadership.
Assist in planning and executing marketing campaigns and promotions.
Identify new opportunities to generate qualified leads and increase revenue.
Monitor competitor activity and industry trends; support brand awareness and community outreach initiatives.

1-3 years of experience in marketing, lead generation, business analytics, or a related field preferred.
Strong analytical and problem-solving skills.
Experience with spreadsheets, reporting, and data analysis.
Knowledge of Google Ads, Google Analytics, CRM systems, and digital marketing platforms is preferred.
Excellent organizational and communication skills.
Ability to manage multiple projects and deadlines.
Self-motivated with a results-oriented mindset.