Responsibilities

• Support day-to-day administration of HubSpot, including contact and company records, custom properties, lists, forms, and integrations.
• Build, test, and maintain HubSpot workflows and sales sequences for lead nurturing, customer marketing, and sales outreach.
• Maintain the health of the marketing database through regular data hygiene, deduplication, and enrichment.
• Build and maintain audience segments, lists, and lifecycle stages used across email, advertising, and nurture programs.
• Operate lead scoring and routing logic that delivers qualified leads to Sales.
• Create and maintain marketing dashboards and campaign reports for the broader team.
• Manage the technical setup of marketing emails - templates, subscription preferences, suppression lists, and deliverability.
• Partner with Sales on lead handoff, sequence performance, and shared definitions of qualified leads.
• Help maintain integrations between HubSpot and adjacent tools (website, analytics, paid media, event platforms).
• Be the go-to resource for HubSpot questions across Marketing, Sales, and Customer Success.

Requirements

• 2'3 years of experience in marketing operations, marketing automation, CRM administration, or a related role.
• Hands-on HubSpot experience - workflows, lists, forms, lifecycle stages, and reporting.
• Familiarity with B2B lead qualification concepts (MQLs, SQLs, lead scoring, routing).
• Comfort with marketing data - segmentation, list management, and database hygiene.
• Ability to build and interpret marketing dashboards and reports.
• Strong written communication; able to document processes clearly.
• Detail-oriented and organized, with the ability to manage multiple priorities.

Preferred

• HubSpot certifications (Marketing Hub, Operations Hub, or Reporting).
• B2B SaaS experience.
• Familiarity with Google Analytics, LinkedIn Ads, or paid media reporting.
• Working knowledge of HTML/CSS for troubleshooting email templates and landing pages.
• Bachelor's degree in Marketing, Communications, Business, or a related field - or equivalent experience.

Benefits

• Comprehensive benefits package
• Participation in our 401(k) and annual profit-sharing plans
• Hybrid work flexibility
• Company Wellness Program
• Professional Development Opportunities
• Modern, renovated office space featuring a spacious kitchen with complimentary snacks, beverages, hot and cold brewed coffee