Responsibilities

• Manage the HubSpot environment, including building workflows, running email marketing campaigns, managing lead generation, and pulling regular performance reports
• Own WordPress site administration, including content publishing, layout edits, integrations, plugin updates, and ongoing upkeep
• Execute and optimize Google Ads campaigns to drive qualified lead generation
• Develop and execute SEO, AEO, and GEO strategy to drive organic visibility across traditional and AI-driven search
• Produce content across email, LinkedIn, blog, landing pages, and website as needed
• Create supporting visual assets in Canva for marketing campaigns, social, and email
• Manage relationships with external marketing vendors and partners, including paid media, content, and creative
• Conduct competitive research and produce reporting to inform marketing strategy and positioning

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3–5 years of progressive marketing experience with hands-on responsibility across digital marketing channels
• Proficiency in HubSpot, including workflow building, email marketing, list management, and reporting
• Proficiency in WordPress, including content management, page edits, and plugin/integration management
• Demonstrated experience managing Google Ads campaigns with measurable lead generation results
• Strong working knowledge of SEO fundamentals and emerging AEO/GEO best practices
• Proficiency in Canva or equivalent design tools
• Demonstrated LinkedIn marketing experience
• Proven track record of driving qualified leads through digital marketing channels
• Strong analytical skills and comfort working with marketing data and reporting tools
• Ability to manage multiple priorities, projects, and vendor relationships independently

Preferred

• Prior experience in a B2B SaaS environment
• Industry experience in healthcare technology, electronic health records (EHR), or ophthalmology software is strongly preferred

Benefits

• Comprehensive benefits including medical, dental, vision, and 401(k)
• Backing from a growth-oriented private equity partner committed to long-term investment and innovation
• Collaborative, entrepreneurial culture focused on the success of the customer and operational excellence