Responsibilities

• Own the design, maintenance, and continuous testing of core marketing assets within HubSpot—including email templates, forms, and landing pages—as well as select execution within WordPress.
• Ensure shared assets are optimized and on-brand and actively enable the broader marketing team to leverage those templates and tools effectively in their own execution.
• Adhere to and uphold established data quality standards across HubSpot assets, ensuring consistency and integrity from the point of entry.
• Lead Dodge's social media presence end-to-end—developing the strategy, maintaining an organized content calendar, and owning scheduling and posting across channels.
• Collaborate closely with product communications and product management to ensure content accuracy and brand alignment before publishing.
• Own the building and maintenance of segmentation lists, ensuring audiences are accurately defined, up to date, and structured to support targeted campaign execution.
• Think critically about how audience data is organized to deliver the right message to the right audience at the right time.
• Evaluate and recommend adjacent marketing technologies that extend the core stack—identifying tools and integrations that improve efficiency, expand capability, or fill gaps in the current martech environment.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing, marketing operations, or a related role.
• 2+ years of hands-on experience with HubSpot Marketing Hub, including building emails, managing social media, segmentation lists, and workflow fundamentals.
• Experience with digital marketing performance testing and optimization.
• Strong understanding of email marketing best practices, landing page optimization, and digital campaign execution.
• Working knowledge of marketing KPIs and how digital execution connects to broader revenue goals.
• Sharp attention to detail with strong organizational and time management skills, and the ability to manage multiple campaigns and deadlines simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• HubSpot certifications are a plus.
• Experience in Adobe CC is a plus.