Marketing Operations Specialist

Los Angeles, CA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive scalable marketing operations for a fintech brand, owning lifecycle programs, data quality, and AI-driven automation to enable high-impact campaigns at scale.

  • Own lifecycle programs and campaign architecture for scalable demand.
  • Must-have: 5+ years in Marketing Operations with Marketo and Salesforce.
  • Standout: Experience managing multiple integrations (LeanData, Goldcast, ChiliPiper) for end-to-end automation.

Job Description

Responsibilities

  • Design lifecycle journeys, nurture programs, and campaign architecture
  • Build segmentation, audience logic, and lead scoring models
  • Own Marketo configuration, architecture, and troubleshooting
  • Manage Salesforce sync, lead flow, and data integrity
  • Oversee integrations (LeanData, Goldcast, ChiliPiper, Contentful, etc.)
  • Set up new channels, tracking, and lead routing logic
  • Ensure compliance across global regulations (GDPR, CAN-SPAM, etc.)
  • Maintain data quality, consent management, and attribution logic
  • Own final QA and campaign launches
  • Validate AI-generated outputs and handle edge cases

Requirements

  • 5+ years in Marketing Operations
  • Deep Marketo expertise + Salesforce experience
  • Strong lifecycle, segmentation, and lead management knowledge
  • Experience with integrations and troubleshooting complex systems
  • Understanding of compliance and data governance
  • Analytical mindset with strong attention to detail
  • Comfortable working with automation and AI-driven workflows
    Dijitally logo

    Dijitally

    Dijitally offers a range of creative, production and marketing services spanning multiple platforms and media. We work with a wide range of global clients to deliver connected digital experiences. We offer focused services in areas of:- UI/ UX Research and design- Front / Backend Development- Conversion Rate Optimisation- eCommerce Marketing strategy development and implementation- Pay Per Click (PPC) Management- SEO - Email Marketing- Out OF Home Design & Development- Usability, Web Design & Illustrations- Motion Graphics

    Surry Hills, New South Wales, AUS
    32 employees (10 in marketing)

    Headcount Trend

    Current headcount: ~32

    Marketing Team

    Marketing Team Size
    6 (19% of company)