Responsibilities

• You’ll build and run the systems that turn our marketing strategy into measurable growth. This role owns marketing automation, campaign execution, lead-generation infrastructure, and CRM governance across everything we do—Called, Newman Connection, Faith Forward, and beyond.
• The Director of Marketing sets the direction—audiences, messaging, campaign priorities. You make it real. You’re the one who builds the HubSpot workflows, launches the landing pages, optimizes the conversion paths, and tells the team what’s actually working. You don’t just set up systems—you think about who they serve and whether they’re delivering.
• Within Your First 6–12 Months, You Will
• - Build a marketing automation engine in HubSpot that nurtures leads from first touch through conversion—for both our SaaS platform and nonprofit programs.
• - Establish a single source of truth for CRM data, giving marketing, sales, outreach, and development teams clean, reliable data they can act on.
• - Execute and optimize campaigns designed by the Director of Marketing that drive Called platform adoption, grow our donor base, and expand Faith Forward’s national reach.
• - Create dashboards and reporting that show exactly what’s working, what isn’t, and what to do about it.
• What You'll Own
• - CRM & Marketing Automation — Own HubSpot marketing automation end-to-end: workflows, sequences, email campaigns, lifecycle stages.
• - Build and maintain lead scoring models and segmentation strategies.
• - Create automated nurture campaigns for potential customers, donors, and ministry partners.
• - Own CRM data integrity, structure, and governance—no one should question the numbers.
• - Define and manage the technical marketing lifecycle from first touch to conversion.
• - Campaign Execution & Optimization — Take campaign briefs from the Director of Marketing and bring them to life—landing pages, forms, emails, and workflows.
• - Execute campaigns for SaaS growth (Called) and donor/partner engagement (Newman Connection).
• - Own campaign tracking, attribution, and ROI measurement.
• - Run A/B tests and iterate continuously to improve performance.
• - Lead Generation & Conversion — Build lead magnets and landing pages designed to convert.
• - Optimize form capture, lead flows, and conversion paths across all channels.
• - Monitor pipelines and surface opportunities to improve lead quality and conversion ratesb.