Responsibilities

• Serve as the primary functional owner of the marketing automation platform (HubSpot), overseeing database segmentation, lead scoring, workflows, and governance.
• Manage the integration and data flow between HubSpot, Salesforce, and related marketing systems.
• Partner with IT and external vendors to optimize the marketing technology stack, ensuring system reliability, data quality, and adherence to privacy and security standards.
• Maintain integrations with webinar tools, analytics platforms, data enrichment systems, and other Martech components.
• Lead project management for global integrated marketing campaigns, ensuring timelines, deliverables, and cross-functional tasks are clearly defined and executed.
• Establish and maintain a shared global marketing calendar that aligns activities across all marketing teams and is accessible to Sales and Executive Leadership.
• Coordinate campaign workflows across content, digital, brand, and segment marketing teams to ensure consistency and on-time delivery.
• Standardize campaign intake, prioritization, documentation, and reporting processes to increase operational efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, Analytics, or related field.
• 5+ years of experience in Marketing Operations, Digital Marketing, CRM/automation management, or Campaign Operations.
• Hands-on experience with HubSpot and Salesforce required.
• Experience managing marketing budgets, financial processes, or vendor operations preferred.
• Demonstrated experience in B2B marketing; life sciences experience strongly preferred.

Preferred

• Life sciences experience strongly preferred.
• Familiarity with AI/LLM tools for automation, reporting, or workflow optimization is a plus.

Benefits

• Medical insurance, Vision insurance, Dental insurance, 401(k), Paid time off, Tuition assistance, and more.