Marketing Operations Specialist
SAS - Strategic Association Solutions
USA (Remote)
$71K/yr - $87K/yr (Est.)In-houseSalaried-FtMid level2+ years exp.
1 day ago
Marketing Operations Manager
Palo Alto, CA (On-site)
Salary Not AvailableMid Level4+ years expSalaried Ft
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end demand gen operations for a data-intensive B2B tech product, aligning marketing tech stack (Salesforce Marketing Cloud, Pardot) with Sales and RevOps to drive clean data, attribution, and multichannel campaigns that convert inquiries into qualified opportunities.
- Own lead routing, attribution, and dashboarding across Pardot and Salesforce to surface pipeline impact.
- Build automated nurture journeys and multichannel campaigns (email, events, content syndication) for target audiences including researchers and procurement teams.
- Collaborate with product/engineering to translate GPU/compute differentiators into buyer-facing narratives and scalable marketing programs.
Job Description
Responsibilities
- Implement and optimize Sales Marketing Cloud (Pardot) — manage lead routing rules, campaign attribution, account hierarchies, and pipeline reporting
- Build and manage automated nurture journeys, drip sequences, and behavioral triggers in Salesforce Marketing Cloud (including Email Studio, Journey Builder, and Automation Studio)
- Maintain data hygiene across contact and account records; enforce segmentation and list management best practices
- Create dashboards and reports surfacing campaign performance, funnel metrics, and revenue attribution for leadership
- Work closely with Sales to align on conference planning, outbound sequences, personas, and follow-up messaging
- Coordinate with RevOps to ensure lead flow, attribution models, and Salesforce workflows are accurate and scalable
- Collaborate with product and engineering to translate technical differentiation (GPU specs, interconnect performance) into buyer-facing narratives
- Marketing campaigns to include, product demo’s, and conference sponsorships with collateral and follow-up sequences
- Plan and execute multichannel campaigns (email, paid, events, content syndication) targeting Principal Investigator, Research Scientists, Project Directors, Computational Biologists and enterprise procurement teams.
- Own top-of-funnel lead generation goals and MQL-to-SQL conversion targets
- 4+ years of B2B marketing experience, with at least 2 years in a demand generation or marketing operations role
- 2+ years of experience marketing with infrastructure, cloud, or developer-focused products (Saas, AI/ML, HPC, cloud compute, data platforms)
- Hands-on proficiency creating with Salesforce Marketing Cloud — Journey Builder, Email Studio, Automation Studio, audience segmentation and reporting.
- Excellent written communication skills.
- Comfortably working in a fast-paced, early-stage environment with significant autonomy
- Experience in the biotech or life sciences research industry (not consumer healthcare or medical devices)
- Familiarity with the compute or AI/ML ecosystem — understanding workflows, GPU clusters, or MLOps tooling is a strong plus
Harell Data
Harell Data is building the intelligent infrastructure for the next era of scientific discovery. While AI has revolutionized digital industries, progress in the physical sciences-from drug discovery to material science-is currently bottlenecked because the most valuable training data remains isolated, unorganized, and difficult to access.We are solving this by providing an end-to-end ecosystem that enables the secure sharing of proprietary datasets alongside the high-performance compute and orchestration layer required to train large-scale models. By bringing compute to the data within a single, integrated environment, we are creating the foundational stack that transforms raw scientific data into the next generation of domain-specific foundation models.
