Marketing Operations Manager at Florence Healthcare - US | Atlanta, GA

Marketing Operations Manager

Atlanta, GA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive GTM execution and data-driven marketing in a high-growth B2B SaaS setting, owning full-funnel programs end to end.

Must-have: Deep HubSpot Marketing Hub + CRM and cross-system processes expertise
Standout: End-to-end funnel ownership with exec-level dashboards
Standout: Collaboration with AEs/BDRs and sales ops for data hygiene and deal progression

Execute within our GTM stack: HubSpot, Salesforce, Wordpress, Cvent, 6sense, Gong, Spekit, LinkedIn Sales Navigator, Clay, and other AI tools
Own the day-to-day execution of marketing programs, including:
List and Segment Building
Campaign setup and QA
Webinar and event operational support
HubSpot workflows and nurture programs
Scoring models and MQL criteria
Manage UTM taxonomy, attribution tracking, and campaign performance visibility
Administer and optimize 6Sense segments and in-market account identification
Create dynamic audience segments to support targeted outreach across personas and industries
Own full-funnel reporting: MQL → SQL → SAL → Pipeline → ARR

5+ years in GTM, marketing, sales, or revenue operations in a high-growth B2B SaaS company
Deep, hands-on experience in HubSpot (Marketing Hub + CRM)
Strong working knowledge of Salesforce and cross-system processes
Experience with tools like 6Sense, Gong, Clay, or similar platforms
Proven ability to: Build workflows and manage campaigns
Maintain clean pipeline and lead processes
Translate data into actionable insights
Strong understanding of: Lead lifecycle and funnel metrics
Attribution and UTM strategy
Pipeline health and forecasting inputs
Highly detail-oriented with strong execution skills; you notice when something’s off