Responsibilities

• Manage the Salesforce–HubSpot integration, ensuring clean, reliable synchronization between marketing automation and sales processes
• Connect Salesforce to third-party platforms (webinar tools, ABM platforms, analytics, event systems) to enable advanced, cross-channel analytics and reporting
• Serve as the internal SME for the full martech stack documenting workflows, governing data, and driving continuous improvement
• Proactively identify and close operational gaps, including establishing a UTM tagging framework that brings consistency to campaign attribution and gives leadership a reliable view of marketing performance
• Build and maintain consolidated marketing performance dashboards covering social, website, ads, events, webinars, gated content, LMS engagement, and more
• Translate data into clear, actionable recommendations for marketing and sales leadership
• Align Growth Marketing reporting with Sales Operations reporting to create a unified view of pipeline performance
• Partner with Product Marketing, Product Management, and Corporate Communications to plan and execute multi-channel campaigns across email, social, paid, SEO, and events
• Manage contact distribution lists, segmentation, and campaign targeting to ensure the right message reaches the right audience
• Support campaign reporting processes to maintain visibility and consistency across the team

Requirements

• 3–5+ years of experience in marketing operations or demand generation at a B2B technology company
• Strong, hands-on CRM experience — with the ability to manage integrations, maintain data integrity, and extract meaningful analytics across platforms
• Proven ability to converge a multi-tool martech stack (CRM, marketing automation, analytics, event, and enablement platforms) into unified dashboards that surface actionable insights and demonstrate marketing ROI
• Proficiency with HubSpot Marketing Hub, including workflows, lead scoring, email campaigns, and reporting
• Familiarity with Power BI for building marketing and pipeline performance dashboards
• Hands-on experience with Claude (Anthropic); able to use AI to build dashboards, automate recurring reporting, and accelerate work
• Comfortable working autonomously and managing multiple projects without heavy oversight, while thriving in a high-performance environment where direct feedback and continuous improvement are part of the culture
• A bias for action paired with a high personal quality bar. You move with urgency and take pride in delivering work that is polished, accurate, and ready to represent the brand

Preferred

• Experience managing WordPress sites and SEO/analytics tools
• Familiarity with ABM platforms, paid media tracking, or webinar integrations
• Knowledge of the telecommunications industry — UCaaS, CPaaS, cloud networking, or communications infrastructure
• Experience presenting data and insights to non-technical executives

Benefits

• Fully remote, flexible environment
• High-visibility role with a direct path to broader strategic ownership
• Work at the intersection of marketing strategy, technology, and revenue
• Be part of a company redefining how the world communicates