Responsibilities

• Overseeing the day-to-day marketing operations for the bank, ensuring consistency, efficiency, and brand alignment across all markets.
• Manage marketing budgets and expense tracking, coordinates client communications and promotional initiatives, and leads the planning and execution of events, sponsorships, and community engagement activities.
• Serving as a key operational partner to the Corporate Marketing Director and Market Leadership teams, ensuring marketing materials, communications, and events reflect brand standards and support business development.
• Demonstrates SmartBank’s Core Values and Core Purpose in all aspects of the role.
• Embraces and reflects the SmartBank Way by Acting Smart, Looking Smart, and Being Smart.
• Performs other duties as assigned and assists in the delivery of corporate communications and executive messaging.
• Oversees the production, ordering, and distribution of marketing collateral across markets, ensuring brand consistency, quality, and availability.
• Manages relationships with approved vendors, print partners, and apparel providers to ensure cost efficiency and adherence to brand standards.
• Maintains accurate inventory levels of marketing and branch materials; coordinates with branch/market leadership on material use and distribution.
• Coordinates and executes client communications including e-blasts, mailings, and operational notices; manages communication support for branch operations including schedules, updates, and signage.
• Leads planning and execution of marketing events, sponsorships, and community initiatives; serves as a liaison to Market Leaders for event coordination and support, managing timelines, vendors, and onsite execution.
• Tracks and manages marketing budgets and event expenses; reconciles transactions and maintains accurate reporting records; provides reporting insights to leadership.

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred.
• Strong interpersonal and organizational skills; ability to apply knowledge and sound judgment in decision-making using established guidelines.
• Proficient level of computer competency including Microsoft Windows (Word, Excel, Outlook); strong written and oral communication skills.
• Detail oriented and able to function in a team environment; maintains a positive attitude and high level of integrity.
• Able to maintain regular and predictable attendance and handle multiple tasks with frequent interruptions; self-starter who can prioritize daily workflow.
• Strong relationship management and business development/sales skills; thorough knowledge of bank products and services.

Preferred

• Bachelor’s degree in Marketing, Business, or related field preferred.

Benefits

• medical, dental, vision, life, and disability insurance
• 401(k) plan with a 4% employer match
• paid time off (PTO)
• SmartFlex Days
• 11 Paid Company Holidays
• paid community involvement
• company apparel
• tuition reimbursement