Marketing Operations Director

USA (Remote)

Salary Not AvailableSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing operations for Promenade, optimizing automation, attribution, reporting, and data integrity to scale growth.

  • Own marketing operations and reporting to support channel performance
  • Must-have: 2-3+ years in Marketing Ops/Strategy with Salesforce/Pardot expertise
  • Standout: strong cross-functional data governance and CRM integrations

Job Description

Responsibilities

  • Own and improve marketing systems and processes, with a focus on automation, attribution, and performance tracking
  • Build and manage reporting dashboards for daily, weekly, and monthly KPIs across channels
  • Partner with leadership to build forecasting models and campaign performance analyses
  • Maintain and optimize Pardot and Salesforce for marketing use (campaign tracking, lead routing, etc.)
  • Identify and implement new tools that improve lead quality, conversion rates, and marketing productivity
  • Develop and document standard operating procedures for cross-functional collaboration
  • Support new growth initiatives by creating the infrastructure for measurement and scaling
  • Monitor data integrity, manage integrations, and troubleshoot issues proactively
  • Lead or support cross-functional data projects such as CRM migrations, system integrations, and large-scale data cleanups

Requirements

  • 2-3+ years of experience in a Marketing Operations or Marketing Strategy role
  • High Proficiency with Salesforce Sales Cloud, Salesforce Service Cloud, Pardot, and automation best practices, etc
  • Understand attribution, funnel stages, campaign tagging, and lifecycle tracking
  • High Proficiency with Google Suite and Microsoft Office
  • Know how to translate business questions into dashboards, workflows, or logic flows

Preferred

  • High Proficiency with Google Suite and Microsoft Office
  • Understand attribution, funnel stages, campaign tagging, and lifecycle tracking
  • Have a passion for marketing strategy and want to scale the impact of the whole team
  • Are a proactive problem-solver with strong communication skills
  • Initiate and build relationships with people in an open, friendly, and accepting manner
  • Have a result and success-oriented mentality, conveying a sense of urgency and driving issues to closure

Benefits

  • Stock options in a profitable, fast-growing company
  • Excellent medical, dental, and vision coverage
  • Company laptop (MacBook Pro) and branded swag
  • Weekly catered lunches and fully stocked snacks (if in-office)
  • A seat at the table: your work will have a direct, visible impact
  • A chance to join a team that genuinely values innovation, ownership, and growth
Promenade Group logo

Promenade Group

2.7 Glassdoor

Promenade was founded as a business expansion of a fleet of industry-specific software platforms. Originally known as BloomNation, Promenade focuses in on specific problem areas within each business sector. Whether you are a local flower shop or a pizzeria, Promenade is here to help you get your business online and reach your customers. With cutting edge technology, we can bring your business directly to people's phones, tablets, and computer screens.

Founded in 2011
Santa Monica, California, USA
82 employees (9 in marketing)
36% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
385
Traffic Source Mix
Search
18.1%
Direct
60.7%
Referral
7.4%
Social
12.6%
Paid
1.1%

Headcount Trend

Current headcount: ~82

Marketing Team

Marketing Team Size
6 (7% of company)
Median Career Experience
20 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1