Responsibilities

• Own the annual paid media budget strategy, allocation, and vendor relationships across digital, print, sponsorship, and out-of-home channels
• Negotiate media buys, sponsorship placements, and agency/vendor contracts; hold partners accountable to performance benchmarks with external agencies
• Coordinate media purchasing across campaigns and departments to eliminate redundant spend and capture volume efficiencies
• Establish approval workflows and spend governance in partnership with Finance
• Design and own the marketing measurement framework: KPIs, dashboards, attribution, and board-ready reporting
• Deliver monthly and quarterly performance reporting to the VP of Marketing with clear ROI analysis and reallocation recommendations
• Build the data infrastructure (CRM, email, web, social, event platforms) needed for reliable full-funnel visibility
• Set benchmarks for member acquisition cost, event marketing ROI, and campaign performance; drive continuous optimization
• Own the marketing strategy for the Chamber's event portfolio — signature events and member experiences — from positioning through post-event analysis
• Define audience targets, promotional mix, and revenue goals for each event in partnership with the Events and Membership teams

Requirements

• 8+ years of progressive marketing experience with at least 3 years owning paid media budgets and vendor negotiations
• Demonstrated track record of building measurement frameworks and reporting marketing ROI to executive audiences
• Experience developing event or sponsorship marketing strategy with revenue accountability
• Strong command of marketing analytics tools (CRM, GA4, email/social platforms) and budget management
• Proven ability to operate cross-functionally with Finance, Events, and Membership functions

Preferred

• Experience in membership organizations, associations, B2B, or civic/economic development marketing
• Media buying or agency-side experience
• People leadership experience
• Familiarity with the Greater Philadelphia business community

Benefits

• competitive compensation along with an outstanding benefits package.
• professional development opportunities