Responsibilities

• Campaign Operations: Own end-to-end campaign ops: build, QA, and launch process for all email, web, events, webinar and paid campaigns
• Maintain campaign taxonomy and UTM standards so every campaign is trackable, consistent, and mapped for standardized reporting
• Manage the campaign calendar and be the accountable point of contact when launches slip or break
• Monitor campaign performance post-launch and flag data quality issues before it reaches reporting
• Diagnose recurring campaign issues and fix the process, not just the instance
• Build and own the audience segmentation in our databases so we can accurately target the right audiences
• Help build out the AB testing framework so we’re always learning what works with our different audiences
• Marketing Systems: Own the health of the marketing tech stack day-to-day: lead routing logic, list hygiene, integrations, dedupe rules
• Support the lead flow process to ensure leads are picked up quickly by sales
• Partner with RevOps on tracking intent signals aligned to revenue lifecycle stages and scoring

Requirements

• 2–5 years in marketing operations or campaign ops at a B2B SaaS company, with at least a year managing systems or people
• Strong hands-on fluency with a marketing automation platform (HubSpot, Marketo, or similar) and CRM (Salesforce or similar)
• SQL or BI tool comfort (Hex, Looker, Tableau) — enough to self-serve, not build models from scratch
• You've owned a process end-to-end and made it better, not just run what was handed to you
• Comfortable pushing back on RevOps when something's off, not just executing tickets