Marketing Operations & Campaign Specialist

New York, USA (On-site)

$57K/yr – $73K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive multi-channel digital campaigns and platform orchestration with strong marketing automation and CMS experience.

  • Must-have: Experience with Eloqua and Sitecore or similar CMS/MA tools.
  • Standout: Wrike workflow ownership and cross-functional campaign planning.
  • Standout: Coordination of dealer/field marketing assets and reporting.

Job Description

Responsibilities

  • Digital Execution & Platform Management
  • Build and maintain website pages and digital content in platforms such as Sitecore in partnership with Marketing Communications
  • Execute marketing automation programs in Eloqua , including email builds, segmentation, targeting, and scheduling
  • Support new product launches by coordinating digital assets and ensuring timely execution across web and email
  • Assist dealer and field marketing teams with digital campaign setup, targeting lists, and activation support
  • Ensure CRM integration and lead routing processes are functioning accurately to support sales follow-up
  • Wrike Administration & Marketing Workflow Management
  • Serve as the Wrike subject matter expert (SME) for the Marketing team
  • Build and maintain dashboards and reporting to provide visibility into campaign and project status
  • Administer and maintain the Marketing Wrike Space, including workflows, automations, request forms, and permissions

Requirements

  • Bachelor’s Degree
  • Experience working in marketing automation and CMS platforms (e.g., Eloqua, Sitecore, or similar tools)
  • Experience administering or heavily using project management/workflow tools (e.g., Wrike, Asana, Workfront, etc.)
  • Strong organizational skills with attention to detail
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Effective communication skills and ability to work cross-functionally

Preferred

  • Experience in B2B marketing environments
  • Familiarity with dealer or channel-based marketing models
  • Experience supporting product launches
  • Comfort working directly in CRM-integrated marketing systems

Benefits

  • Competitive Salary
  • Performance Bonus
  • Generous Paid Time Off and 13 Paid Holidays
  • Affordable Medical plans and no-cost Dental & Vision options
  • 100% 401(k) match up to 6%
  • Company-Paid Life Insurance, Short-Term Disability, and Long-Term Disability
  • Tuition Assistance Program
  • Employee Assistance Program (EAP) with access to mental health care, legal support, and financial guidance
  • Recognition and Kaizen (continuous improvement) Reward Programs
  • Meaningful opportunities for personal and professional development

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Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40