Marketing Operations at Base Power Company | Austin, TX

Base Power Company

Marketing Operations

Austin, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Drive lifecycle experimentation and optimization across onboarding, engagement, referrals, and retention, build scalable marketing workflows, and use AI/automation to boost Growth ops.

Own and execute lifecycle strategy across onboarding, activation, engagement, referrals, retention, and winback
Must-have: Strong execution orientation with ability to ship and improve systems
Standout: Experience building operational infrastructure for measurement, attribution, and experimentation velocity

Job Description

Responsibilities

Drive experimentation across lifecycle, referrals, onboarding, engagement, retention, and growth operations.
Build systems, workflows, and automation that improve the speed and effectiveness of the Marketing team and broader Growth organization.
Own and execute lifecycle marketing strategy across onboarding, activation, engagement, referrals, retention, and winback.
Strategically improve Base’s referral program through experimentation, operational improvements, incentives, segmentation, messaging, and customer experience optimization.
Identify opportunities to use AI and automation to improve workflows, decision-making, execution speed, and operational leverage across Growth.
Build operational infrastructure that improves measurement, reporting, attribution, funnel visibility, and experimentation velocity.
Partner closely with Growth, Product, Engineering, Data, Sales, and Support teams to improve systems and customer experiences across the funnel.
Improve instrumentation, event tracking, operational visibility, and data quality across growth systems.

Requirements

You are highly execution-oriented and naturally default toward building, shipping, and improving systems.
You’ve built workflows, operational systems, lifecycle programs, or experimentation frameworks that drove measurable business outcomes.
Strong systems thinking: you instinctively identify bottlenecks, friction, and opportunities for operational leverage.
Strong analytical ability and comfort working with data, funnels, attribution, experimentation, and customer behavior.
Ability to operate independently and execute quickly in ambiguous, fast-moving environments.
Technical fluency and curiosity. You are comfortable learning tools, implementing workflows, and working closely with technical teams.
Strong judgment and a bias toward action.
High ownership and accountability.

Preferred

Lifecycle marketing systems such as HubSpot, Braze, Customer.io , Iterable, or similar platforms.
Building or scaling referral programs.
AI workflows, operational automation, or internal tooling that improved execution or business performance.
Strong analytics fluency, including SQL and product analytics platforms such as PostHog, Amplitude, or Mixpanel.
Experience with experimentation frameworks, funnel analysis, segmentation, and attribution systems.
Experience operating in high-growth startup environments.

Base Power Company

Base is building the future of American power.The grid is the largest, most complex machine in the world. But it’s aging, struggling to keep up with today’s demand, and is unprepared for our electrified future.Base is modernizing the grid as the first engineering-led, technology-driven power company. We’re deploying a nationwide network of distributed batteries that strengthens critical infrastructure and saves Americans money.Our team of engineers, operators, creatives, technicians, and electricians design and deploy systems at speed. If you want to tackle the problem that will define this century and shape the future of American energy, now is the time. Join us.

Founded in 2023

Austin, Texas, USA

229 employees (27 in marketing)

basepowercompany.com/careers