Responsibilities

• Identifies process improvements that allows activation work to be done faster and/or with a higher degree of accuracy.
• Leverages MS Power Automate or similar tools to automate highly repeatable tasks.
• Leads and manages projects to reduce the time or increase the accuracy of campaign activation.
• Leads and manages projects to reduce the time or increase the accuracy of campaign edits / optimizations.
• Research time entries, change logs, etc. to identify areas of opportunity and prioritization of automation projects.
• Reports on effectiveness of past projects through Key-Performance-Indicators (KPI’s) such as time to complete, ease to complete, # of errors, etc.
• Maintains a dashboard of channel activation KPI’s to support the management of those teams, including # of campaigns by team, financial budget managed by team, hours to support those activities, etc.
• Supports channel activation specialists by listening to their feedback, accepting their requests, and shadowing their day-to-day activities to identify automation opportunities.
• Provides training on how to use new tools / processes as they are developed.
• May be asked to work cross-functionally with product teams, data engineering, or campaign analytics, as needed.

Requirements

• Bachelor’s degree in marketing, advertising, communications, business, or equivalent work experience
• 2+years of experience managing campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
• Proactive and curious attitude. Strong problem-solving skills.
• Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities.
• Extremely proficient with MS Excel including LookUPs (V or X), Pivot Tables, import functions, etc.
• Experience using MS Power Automate or similar

Preferred

• Experience working with VBA, Macro’s, or otherwise writing small executable scripts.
• Experience working in an agency environment.
• Experience working with AI/Machine Learning models (Co-Pilot preferred).

Benefits

• ESOP (employee stock ownership plan)
• an annual bonus
• a full benefits package
• paid time off benefits, including 100% paid parental leave
• Diversity, Equity, Inclusion and Belonging (DEIB) statement as part of culture