Responsibilities

• Partner with the VP of Revenue Operations to design, implement, and evolve the RevOps data model for marketing.
• Track marketing performance, funnel metrics, and lifecycle outcomes to connect activity to pipeline, revenue, adoption, and expansion. Ensure consistent definition and application of these key terms and metrics.
• Build dashboards, generate insights, and provide recommendations to guide marketing programs and decision-making.
• Conduct spotlight analysis to support strategic initiatives, such as segmentation, partnerships, and international market exploration.
• Manage lead scoring, routing, and attribution models to ensure high-quality MQLs are delivered to commercial teams at the right time and stage with the right supporting data.
• Ensure smooth lead-to-sales handoffs through clearly defined lifecycle stages, SLAs, and feedback loops between marketing, sales, and customer success.
• Drive continuous improvement of marketing and RevOps processes.
• Identify workflow gaps and implement better processes, automation, and alignment across teams.
• Partner with GTM leadership to define and scale repeatable operating models for multi-region growth initiatives.
• Configure, connect, and optimize HubSpot and marketing automation platforms.

Requirements

• 4–8 years of experience in marketing analytics, RevOps, or growth analytics in B2B SaaS (PLG experience is a plus).
• Experience across the full customer lifecycle: acquisition, activation, adoption, retention, and expansion.
• Proven ability to link marketing activity to pipeline, revenue, and lifecycle outcomes.
• Demonstrated experience in managing high-visibility projects with diverse stakeholder groups.
• Hands-on with HubSpot, marketing automation workflows, enrichment tooling and BI tools (Hex, Looker, Tableau, Power BI).
• Experience contributing to RevOps data models, attribution frameworks, and KPIs.
• Comfortable partnering with senior stakeholders and translating data into clear, actionable insights.
• Strong understanding of lead management, scoring, routing, and handoffs. Experience driving consensus, iteration and enablement around lead enrichment and routing dynamics.
• Thrives in a fast-moving, international SaaS environment, balancing rigor with pragmatism.
• SQL skills preferred

Nice To Have

• SQL skills preferred
• Clay and n8n experience preferred
• PLG experience is a plus

Benefits

• A people-first employer that is on an inspiring mission to build the future of education while changing the lives of millions
• High calibre and diverse team ranging from successful startup veterans, to Fortune 500 and big tech professionals
• Continuous learning and development opportunities, including subsidised course fees, certifications, conferences, and free access to Udemy and more
• A strong mission; the satisfaction of knowing you’re not only helping modern-day superheroes, aka teachers but also helping them shape the minds of future generations all across the globe
• Happy customers: Helping thousands of schools worldwide through the digital transformation of education for the 21st century. Just read our reviews.
• Huge potential: Already used by 70M users in 175 countries. One of the most popular and fastest-growing EdTech platforms worldwide.