Marketing Manager

Miami, FL (On-site)

$50K/yr – $60K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own social content strategy and execution across major platforms, including Instagram, Reels and TikTok, with influencer outreach and on-location content capture to drive community growth.

  • Content pipeline ownership: plan, organize, and schedule assets across Lightroom and drives.
  • Community & influencer engagement: manage DMs/comments and build influencer relationships across locations.
  • On-site storytelling: produce photos, videos, stories, reels from restaurant locations to boost brand presence.

Job Description

Responsibilities

  • Social Media Strategy: Collaborate with the team to proactively devise strategies for our social media accounts.
  • Content Management: Utilize shared drives and Lightroom albums to manage photo content effectively.
  • Trend Research: Stay updated with current trends and industry insights to optimize content strategy.
  • Engagement: Manage and respond to all communications with followers promptly, fostering a strong community presence.
  • Organization and Planning: Maintain a highly organized approach to pre-plan and schedule content, fostering engagement and growth.
  • Content Creation: Develop a strong brand voice and maintain consistency across social media platforms through high-quality content creation, including photos, videos, Instagram Stories, Reels, and TikToks.
  • Dynamic Onsite Presence: Capture behind-the-scenes moments and weekly specials at restaurant locations, ensuring a dynamic skill set for diverse content creation.
  • Influencer Management: Reaching out and establishing relationships with key influencers in all cities we have a location in.
  • Field Marketing: Contribute to field marketing efforts by setting up events and capturing content

Requirements

  • Experience with Instagram, Reels, TikTok, X, Pinterest and YouTube.
  • Strong copywriting skills and strategic campaign management expertise.
  • Strong communication skills and good with technology
  • Proven track record in platform management.
  • Proficiency in using content creation digital tools (i.e. professional camera).
  • Exceptional organizational skills for content planning and engagement growth.
  • Proficiency in Canva, Adobe Suite (Lightroom), Planoly, Asana.
  • Ability to travel between restaurant locations (Miami-Dade, Palm Beach and Broward Counties)

Benefits

  • Health & Wellness – Medical, Dental & Vision
  • PTO
  • Discounted Meals
  • Growth Opportunities
VALE Healthy Kitchen logo

VALE Healthy Kitchen

At Vale, we’re redefining healthy eating with delicious, nutrient-packed meals that fit your lifestyle. Whether you're craving protein-packed bowls, flavorful wraps, refreshing açaí bowls, or convenient meal prep options, we make eating well effortless and enjoyable.Founded in 2014, Vale has grown to 10 locations across Florida, serving up fresh, fast-casual meals made with high-quality ingredients. Our menu is crafted to fuel your body with balanced macronutrients and bold flavors, supporting your health goals—whether that’s weight management, muscle building, or simply enjoying clean, satisfying food.With a commitment to speed, convenience, and variety, Vale makes healthy eating simple. Dine in, take out, or order meal prep to stay on track throughout the week!Visit us at valefoodco.com to explore our menu & locations!Instagram @valehealthykitchen

Founded in 2014
Fort Lauderdale, Florida, USA
48 employees (3 in marketing)

Traffic Signals

Monthly Visitors
11.2K
Traffic Source Mix
Search
28.9%
Direct
46.6%
Referral
5.9%
Social
17%
Paid
1.5%

Headcount Trend

Current headcount: ~48

Marketing Team

Marketing Team Size
2 (4% of company)
Marketing Roles Posted (Last 30 Days)
1