Marketing Manager

Morgan Hill, CA (Remote)

$100K/yr – $125K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and drive strategic B2B marketing for the CDMO offering, leading multi-channel campaigns, messaging, and demand generation while collaborating with Brand, Sales, and regional teams.

Define and execute integrated marketing plans and campaigns
Lead measurement of ROI and performance, informing strategy
Provide sales enablement materials and cross-functional collaboration

Job Description

Responsibilities

Develop and execute strategic marketing plans for Tecan's Contract Development and Manufacturing Organizations offering.
Create messaging frameworks, value propositions, and market positioning aligned with business objectives.
Design and implement integrated marketing campaigns, including Account-Based Marketing (ABM).
Develop multi-channel marketing programs and content that drive awareness, engagement, demand generation, and commercial growth.
Produce thought leadership content and executive communications to strengthen industry visibility.
Gather customer, competitive, and market insights to inform marketing strategy.
Manage assigned marketing budgets and maximize return on investment.
Measure campaign performance, lead quality, conversion metrics, and marketing ROI using data-driven analysis.
Support regional commercial teams with marketing initiatives and campaign execution.
Develop sales enablement materials including presentations, brochures, case studies, campaign toolkits, and digital assets.

Requirements

Bachelor's or Master’s degree in Marketing, Business Administration, or related field.
5–7 years of B2B marketing experience.
Experience working within multinational organizations.
Experience developing integrated marketing strategies and campaigns.
Experience with digital marketing channels including SEO, SEM, email marketing, and social media.
Proficiency with marketing automation platforms such as HubSpot.
Experience with Microsoft 365 (Teams, Excel, PowerPoint, SharePoint).
Experience with website content management systems (CMS).
Technical writing experience.
Experience analyzing marketing performance using dashboards and reporting tools.

Preferred

Experience within Life Sciences, Diagnostics, Biotechnology, or Medical Technology.
Experience supporting OEM/CDMO organizations.
Training or certification in Account-Based Marketing, Branding, or Project Management.
AI for Marketing experience.
Marketing Analytics expertise.
Experience with CRM platforms such as Salesforce or SAP C4C.
Familiarity with AI-assisted content creation tools.
Customer journey mapping expertise.
Additional language skills such as German.
Creative thinking and innovation experience.

Tecan

3.3 Glassdoor

At Tecan we are driven to improve people’s lives and health. We do this by empowering our customers to scale healthcare innovation globally from life science to the clinic.We collaborate with our customers in healthcare and the life sciences, from early-stage innovation through project implementation and beyond. We deliver the products, services and solutions that make lab processes and medical procedures precise, reproducible and compliant. This leads to scalable outcomes that are further reaching and ever more valuable to humankind.

Founded in 1980

Männedorf / Auf Dorf, Zurich, CHE

2.5K employees (47 in marketing)

www.tecan.com

64% recommend to a friend

82% CEO approval