Responsibilities

• Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs
• Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time
• Track tasks, deadlines, and approvals to ensure smooth execution and accountability
• Maintain clear documentation, workflows, and onboarding materials
• Support franchisees across all major areas of marketing, including digital marketing, local SEO, paid media, social media, referral marketing, PR, and community outreach
• Help franchisees understand and apply national marketing initiatives at the local level
• Ensure marketing recommendations align with brand strategy and business objectives
• Ensure franchise compliance with brand standards, messaging, and visual identity
• Review and approve local marketing materials as needed
• Help franchisees understand how to customize marketing while maintaining brand integrity
• Monitor program participation, progress, and early performance indicators
• Gather franchisee feedback to continuously improve the onboarding experience
• Identify trends and opportunities to enhance processes, resources, and communications

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5–8 years of marketing experience, preferably in franchising, multi-location, or service-based businesses
• Extremely strong project or account management and organizational skills
• Excellent written and verbal communication skills
• Ability to work cross-functionally with internal teams and franchise owners
• Comfortable balancing strategic thinking with hands-on execution
• Proven ability to multitask and prioritize in a fast-paced environment
• Customer-service mindset with a proactive, solutions-oriented approach
• Experience with Monday.com or Asana
• Experience with Marketing Automation & Email Platforms: HubSpot, Mailchimp, ActiveCampaign, ConstantContact
• Familiar with Google Analytics, SEMRush
• Familiar with Hootsuite, Sprout Social, Soci, Meta Business Suite
• Experience with Canva Pro, Adobe Creative Cloud

Preferred

• Experience supporting franchisees or multi-unit business is strongly preferred
• Familiarity with both digital and conventional local marketing tactics (digital, social, referral, community-based marketing)
• Experience working with agencies and outside vendor partners

Benefits

• Competitive pay
• Medical, Dental, Vision insurance with a generous percentage paid by the company
• Flexible Spending Accounts for Health and Dependent care
• Company paid Life Insurance, AD&D, and Short-Term Disability
• Employee Assistance Plan
• Voluntary long-term disability
• 401k with excellent matching
• PTO, Personal Days, Pd. Birthday, Pd. Holidays
• Monthly reimbursement for gym membership
• Education tuition reimbursement