Responsibilities

• Own and execute DTC marketing strategy for RxLocal — driving patient app awareness, download, activation, and retention across digital and pharmacy-based channels
• Develop patient acquisition campaigns across paid digital (Meta, Google, programmatic), pharmacy in-store, and CRM/SMS channels
• Build and optimize omnichannel patient journeys from first touchpoint through refill adherence and long-term engagement
• Create patient-facing content and creative assets that drive measurable engagement and retention
• Translate clinical and product capabilities into clear, compelling, consumer-friendly messaging that resonates with patients managing chronic conditions
• Partner with ad agency on patient ad deployment within RxLocal App
• Develop marketing materials, pitch decks, case studies, and thought leadership content that support the pharma sales and business development team in winning new brand partnerships
• Build RxLocal's positioning and messaging for pharmaceutical manufacturer audiences — including brand teams, patient services leads, and market access stakeholders
• Create co-branded marketing programs and campaign assets for pharma advertisers running copay, adherence, or patient support programs through RxLocal
• Partner with the pharma sales team on account-based marketing (ABM) strategies targeting priority pharma brands, including programmatic advertising and LinkedIn campaigns

Requirements

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or a related field required.
• 5+ years of marketing experience, with meaningful DTC or patient/consumer-facing marketing experience in healthcare, digital health, pharma, or health tech
• Demonstrated experience building and executing patient acquisition or consumer engagement campaigns across digital channels (paid social, SEM, programmatic, CRM/email/SMS)
• Strong written and verbal communicator — you write crisp consumer copy and can also build a compelling B2B narrative for a pharma brand audience
• Experience working with ad agencies
• Experience working in a fast-paced, high-growth product or platform environment — you are comfortable building programs without a large team or established playbook
• Proficiency with marketing analytics — you are comfortable owning performance metrics, building reports, and making data-driven decisions
• Energized by the challenge of building an audience and a brand from the ground up
• Ability to hold two audiences in your mind at once: the patient picking up a prescription and the pharma brand manager deciding where to invest their patient engagement budget
• Care for the patient at the end of the transaction — you see health equity and access as part of the mission, not just the marketing

Preferred

• Background in pharmacy, pharma brand marketing, patient support programs, hub services, or a patient-facing health app (copay, adherence, or affordability platforms a strong plus)
• Experience with product marketing — developing positioning, messaging frameworks, and go-to-market plans for new platform features or products
• Familiarity with pharma regulatory environment for DTC content — understanding of FDA promotional guidelines, HIPAA, and fair balance requirements
• Experience supporting a B2B sales team with account-based marketing, sales enablement content, and demand generation programs

Benefits

• Benefits include paid time off, medical, dental, and vision insurance, a 401(k) with a 5% company match, a fitness bonus, professional development opportunities, and programs that support overall well-being.