Drive marketing strategy and execution across proprietary food concepts, retail programs, and beverages, aligning with culinary, operations, and supplier partners.

• Develop and execute annual marketing plans for all proprietary concepts, retail concepts, and beverages.
• Lead retail merchandise marketing, including assortment storytelling, display standards, and packaging design.
• Manage beverage marketing programs (alcoholic and non-alcoholic) with daypart strategy and loyalty tie-ins.
• Conduct ongoing consumer research, competitive analysis, and trend monitoring to inform strategy and product innovation.
• Create and distribute marketing materials for proprietary and retail programs (digital, print, packaging, and menus).
• Lead digital and social marketing strategies, including influencer engagement and email marketing, to build awareness and loyalty.
• Develop retail visuals and planograms in collaboration with Retail Operations to ensure consistent guest experience.
• Market menu innovations and chef-driven specials, differentiating owned concepts from franchise competitors.
• Manage marketing budgets, vendor relationships, and ensure alignment with department goals.
• Analyze program performance using sales, digital metrics, and guest feedback to optimize strategies.