Responsibilities

• Portfolio Marketing Strategy & ExecutionDevelop and execute Pratum’s portfolio-wide marketing strategy to support occupancy targets, leasing velocity, and revenue optimization. Ensure all marketing efforts are aligned with operational goals, ownership expectations, and asset-level business plans.
• Oversee property websites, ILS platforms, and digital campaigns, ensuring accuracy, consistency, and compliance with all regulatory requirements. Continuously monitor campaign performance, adjusting strategy based on lead quality, conversion rates, and return on investment.
• Provide regular reporting and insights to senior leadership, tying marketing performance directly to occupancy, collections, and overall asset performance.
• Standardization & Operational SupportCreate and maintain standardized marketing templates, toolkits, and guidelines for onsite teams to ensure consistent execution across the portfolio. This includes property listings, collateral, social media content, and outreach materials.
• Establish scalable systems and workflows that reduce operational burden at the site level while maintaining brand consistency and compliance. Maintain a centralized digital asset library accessible to all stakeholders.
• Content Development & Brand ManagementDevelop and execute high-quality marketing content that aligns with Pratum’s brand standards and positioning. This includes property marketing materials, digital content, internal communications, and presentations.
• Write and edit clear, compelling copy that drives engagement and leasing performance. Coordinate photography, videography, and creative assets to enhance property visibility and competitiveness.
• Support property-level and corporate initiatives, including lease-ups, repositioning efforts, resident engagement, and company branding.
• Cross-Functional CollaborationPartner closely with Operations, Compliance, HR, and Learning & Development to support broader company initiatives. Develop recruiting materials, training content, and internal communications that reinforce company culture and operational consistency.
• Ensure all messaging, both internal and external, reflects Pratum’s standards, values, and expectations.

Requirements

• Minimum of 5 years of marketing experience, with direct experience supporting multifamily housing, property management, or real estate portfolios.
• Strong understanding of affordable housing compliance, including HUD and Fair Housing advertising requirements.
• Proven ability to develop and execute digital marketing strategies that drive measurable business outcomes.
• Exceptional written and verbal communication skills, with strong attention to detail.
• Experience creating scalable tools and systems to support multi-site operations.
• Demonstrated ability to manage multiple priorities in a fast-paced, high-accountability environment. The work requires the ability to manage competing priorities effectively.
• Strong analytical skills with the ability to translate data into actionable strategies.
• IT and Computer ProficiencyPrior experience working within Yardi is required, with a strong working knowledge of RentCafe and the ability to actively manage and optimize that platform across a portfolio.
• Familiarity with industry-relevant marketing and technology platforms is required, including Yardi PMS, EliseAI CRM, Google Ads and Ad Words, AI-supported marketing tools, Microsoft Office Suite, Adobe Creative Suite, Canva, Flipbook platforms, SurveyMonkey, reputation management monitoring software, website design software tools, Mailchimp, Loomly, and social media optimization tools.

Preferred

• Experience Supporting Both Affordable And Market-rate Portfolios.
• Familiarity with LIHTC, HUD programs, and compliance-driven leasing environments.
• Experience with event marketing, employer branding, and internal communications.
• Proven experience leveraging AI tools and marketing technology platforms to improve efficiency and performance.

Benefits

• Full-time positions (30+ hours/week) are eligible for 2 weeks paid vacation, 1 week sick leave, 11 paid holidays, and health & welfare benefits as outlined on the Company’s website.