Responsibilities

• Lead product positioning and go-to-market strategy for assigned categories
• Drive commercialization efforts from concept through launch
• Translate consumer insights and market trends into actionable product strategies
• Partner closely with R&D, culinary, and sales teams to develop winning products
• Develop retailer-specific marketing and growth strategies
• Own shopper marketing activation calendars and promotional plans
• Execute merchandising, retail media, and in-store activation programs
• Support key account planning and customer sell-in strategies
• Lead integrated marketing programs across digital, retail media, and in-store channels
• Manage agency partners and collaborate with cross-functional teams
• Ensure strong brand consistency and execution across all shopper touchpoints
• Analyze program performance, ROI, and retail impact
• Monitor category trends, shopper behavior, and competitive activity
• Continuously optimize campaigns and activation strategies

Requirements

• 5–8+ years of experience in CPG marketing, shopper marketing, or trade marketing
• Experience developing successful shopper marketing programs with measurable retail results
• Strong understanding of retail strategy, merchandising, and promotions
• Experience partnering with sales and supporting major retail accounts
• Excellent project management and communication skills
• Food manufacturing or frozen food industry experience preferred
• Experience with retail media and digital activation is a plus
• Ability to travel approximately 20%

Preferred

• Experience with digital activation
• Experience working with cross-functional teams

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid vacation and sick time
• Career growth and leadership development opportunities
• Collaborative, family-oriented culture
• Competitive salary and bonus opportunity