Responsibilities

• Develops and implements marketing strategies based on divisional and company goals, industry trends, and budget; and manages multiple projects of varying complexity for the full customer lifecycle.
• Writes, edits, and produces content to include but limited to blog posts, marketing collateral, video scripts, eBooks, advertising copy, email marketing, and social media content.
• Develops inbound and outbound marketing campaigns based on divisional goals; and pivots tactics and executions based on results.
• Advises clients on branding, positioning, communication, and other marketing issues.
• Conducts research and/or obtains self-led training by reading trade publications, online articles, and attending conferences or seminars to stay up to date on industry trends and gain additional marketing knowledge.
• Works closely with the appropriate team members within the department or across the company to execute projects and monitor and deliver reporting at set intervals.
• Develop campaign metrics and track ROI.
• Performs all other duties as assigned.

Requirements

• Bachelor’s Degree in Marketing, Communications, Advertising, or related field from an accredited four-year college or university or equivalent work experience required.
• Minimum three (3) years in marketing campaigns and strategies development, content production such as blog posts and advertising, or other related experience required.
• Strong knowledge in developing new strategies that benefit the company’s marketing efforts.
• Preferred experience in financial institution, credit union, or insurance marketing.
• Strong interpersonal communication skills with the ability and curiosity to learn.
• Working knowledge of business-to-business and business-to-consumer social media best practices.
• Proficient inbound marketing campaign and strategic marketing development skills.
• Proficient Microsoft Office skills, including Outlook, Word, and Excel.
• Experience in using project management system for project routing and strong project management skills.
• Excellent problem resolution and analytical skills.
• Excellent multi-tasking and presentation skills.
• Excellent organizational skills.
• Excellent verbal and written communication skills.
• Strong copy writing, content development and editing skills.
• Basic-level of experience in using Adobe Creative Cloud software (InDesign, Photoshop, etc).
• Strong knowledge of grammar and style standards.

Benefits

• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program
• Based upon employee eligibility