Marketing Manager

Wakefield, MA (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Owns Nantucket Crisps' retail and digital distribution engine, turning shopper marketing, insights, and ecommerce operations into measurable distribution growth and brand momentum.

  • Own shopper marketing and sales-support activity to drive retail trial and velocity across partners.
  • Turn syndicated retailer data into regular distribution and portfolio decisions with a clear reporting rhythm.
  • Oversee ecommerce handoffs from D2C Shopify to wholesale platforms and coordinate with supply chain and design partners to scale availability.

Job Description

Responsibilities

  • Sales support: Build and maintain sales decks, sell sheets, and buyer-facing materials that win at retail
  • Shopper marketing: Develop retailer-focused programming that drives trial and velocity
  • Insights: Turn syndicated and retailer data into a regular reporting rhythm that informs distribution growth, portfolio decisions, and brand strategy
  • E-Commerce: Manage external Amazon agency while coordinating between supply chain and fulfillment teams and design partners; this role will also oversee D2C (Shopify) and wholesale platforms like Faire and Mable
  • Events: Coordinate sampling, activations, and sponsorships from planning through day-of execution
  • NPD & Packaging: Support innovation pipeline and packaging projects, maintaining brand consistency across core flavors and LTOs
  • Communications: Help shape and execute our communication strategy alongside experienced external PR and brand partners, building structure across social, website, digital marketing and PR
  • Marketing ops: Manage budgets, vendors, and asset organization — bringing structure and process to a fast-moving function
  • Team support: We're a small team and everyone pitches in, whether it's sending a VIP care package or organizing a team offsite

Traffic Signals

Monthly Visitors
4.8K

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
2 (11% of company)
Marketing Roles Posted (Last 30 Days)
1