Responsibilities

• Marketing:
• In partnership with Director, Marketing, develop and lead go-to-market and O+O promotional campaigns that drive acquisition and retention.
• This includes defining target campaign audiences, identifying effective marketing placements, analyzing success metrics and key performance indicators (KPIs).
• CRM:
• Manage CRM strategy in partnership with the Director, Marketing, including analytics, day-to-day support of email campaigns, SMS and database management while optimizing subscription flows, and developing personalized lifecycle campaigns that deepen user engagement and increase lifetime value.
• Social:
• In partnership with Director, Social Media, elevate and evolve organic social and paid media, continuing to meet a high standard of creativity, innovation and brand cohesion.
• Website & App:
• Manage day-to-day website and app consumer-facing merchandising as well as posting/uploading content (photos, videos, metadata, comments) with attention to detail and QA.
• Perform quality assurance (QA) for video episodes and review captions.

Requirements

• 3+ years digital marketing, DTC subscription marketing or related marketing experience
• Thorough understanding of managing organic social, community management and paid marketing agencies
• Hands-on experience managing email and SMS marketing, including customer segmentation, customer journeys and email analytics
• Ability to manage multiple projects simultaneously while remaining highly organized and detail-oriented
• Adapts to existing processes seamlessly while introducing key workflow efficiencies to improve productivity.
• Excellent work ethic, and a proactive and positive, can-do attitude
• Strong written and verbal communication skills
• Experience with copywriting
• Thorough understanding of Google Suite of apps (Drive, Docs, Sheets, Slides, GMail,Forms and Calendar), as well as being overall tech savvy

Benefits

• Medical, dental, vision, life insurance, 401(k)