Responsibilities

• Develop our media strategy: decide which channels (traditional media, OOH, digital brand channels, podcasts, etc.) make sense for Genspark and when
• Create our annual media plan with budget allocation across channels
• Evaluate new media opportunities and test emerging channels
• Oversee media buying execution (working with agencies or direct)
• Optimize media spend based on performance and audience reach
• Set up and monitor brand health metrics (awareness, consideration, sentiment)
• Track media effectiveness across channels and campaigns
• Run attribution analysis to understand which touchpoints drive impact
• Report on brand campaign performance and ROI to leadership
• Serve as the internal point person for our external PR agency

Requirements

• 5-7 years of experience in brand strategy, media planning, partnerships, or related roles—ideally at tech companies or agencies serving tech clients
• Strategic thinking : You can develop channel strategies that ladder up to business goals and translate them into actionable plans
• Analytical mindset : Comfortable with brand tracking, attribution analysis, and using data to inform decisions (no need to be a data scientist, but you should be data-fluent)
• Agency management : Experience managing external agencies (PR, media buying) and getting great work out of them
• Partnership chops : Track record of identifying, negotiating, and executing successful co-marketing partnerships
• Budget management : Experience managing marketing budgets ($500K+) and optimizing spend across channels
• User research : Familiarity with research methodologies and translating insights into strategy
• US market fluency : Deep understanding of the US media landscape and consumer behavior
• Startup DNA : Comfortable with ambiguity, wearing multiple hats, and building processes from scratch
• Communication skills : You can present complex strategies clearly to leadership and collaborate effectively across teams

Preferred

• Experience at product-led growth (PLG) companies, especially in productivity tools or SaaS
• Background in media planning or brand strategy at top-tier agencies
• Track record with tech/consumer partnerships