Responsibilities

• Set marketing implementation plans for assigned marketing strategies and initiatives, ensuring alignment with broader business objectives
• Own campaign alignment and integration across channels to deliver a consistent, cohesive patient experience
• Lead creative development by developing messaging and creative briefs, and overseeing copy, design and production
• Support the development, launch, and optimization of pilot programs and new initiatives, helping translate strategy into scalable execution
• Partner cross-functionally with internal teams and external partners to align strategy, messaging, and execution
• Track performance against defined KPIs, contribute to dashboards and reporting, and use insights to optimize campaigns and creative
• Oversee timelines, budgets, and workflows with strong attention to detail and accountability
• Ensure brand consistency, creative quality, and operational feasibility across all marketing deliverables

Requirements

• Proven experience developing integrated campaigns and aligning marketing strategy across channels
• Strong writing and storytelling skills, with experience guiding content, creative, and design work
• Solid understanding of print, design, and production processes
• Hands-on experience across digital channels, including email, web, and social, with a clear view of how they work together
• Ability to use research and insights (surveys, focus groups, feedback) to shape strategy and creative decisions
• Track record of managing complex projects and working cross-functionally to get things done
• Brings a proactive, roll-up-your-sleeves mindset while still thinking strategically
• Strong communicator and collaborator, able to partner effectively with internal teams and external vendors
• Confident in leading and influencing stakeholders, setting direction, and moving work forward
• Comfortable using tools like PowerPoint and Excel to build plans, track performance, and communicate progress.