Responsibilities

• Develop and execute integrated marketing plans to drive brand awareness, customer engagement, and market share.
• Ensure consistent brand messaging across all channels, including digital, print, in-store, and events.
• Plan, manage, and optimize advertising campaigns and marketing budget to maximize ROI and generate leads.
• Oversee social media, content strategy, digital marketing initiatives, and online reputation management in collaboration with Team Support.
• Manage and optimize CRM (HubSpot) for campaign execution, lead tracking, segmentation, reporting, and team training.
• Plan and execute events, Getaways!, boat shows, and community outreach, including logistics, vendor coordination, and post-event analysis.
• Oversee customer relations and FANS survey process, using feedback to improve customer experience and satisfaction.
• Partner with sales and business development teams to support lead generation, campaigns, and sales initiatives.
• Ensure store appearance, signage, and merchandising align with brand standards and represent the brand in the community.
• Track, analyze, and report on marketing performance, including campaigns, events, leads, and customer feedback, providing insights and recommendations to leadership.