Responsibilities

• Create and execute bold, strategic marketing campaigns that drive awareness, engagement, and ticket sales for concerts, performances, and special events.
• Develop and implement integrated marketing plans across digital, social, email, paid media, PR, partnerships, and on‑site channels to maximize attendance and revenue.
• Lead marketing efforts for new show launches, seasonal programming, festivals, and one‑off events, managing timelines, assets, and promotional rollouts.
• Collaborate closely with booking, box office, operations, production, and creative teams to align marketing strategies with programming goals and operational realities.
• Partner with artists, promoters, agents, and external stakeholders to execute artist‑approved campaigns, promotional assets, and market‑specific strategies.
• Build buzz and audience excitement through compelling content, promotions, media outreach, influencer partnerships, and community engagement initiatives.
• Manage and grow the venue’s digital presence, including social media, website content, email marketing, and paid advertising platforms.
• Oversee campaign budgets, media buys, and vendor relationships to ensure efficient spend and strong ROI.
• Track and analyze marketing performance, ticket sales trends, and audience data to optimize campaigns and inform future strategy.
• Coordinate press outreach, announcements, and earned media opportunities in partnership with internal or external PR teams.

Requirements

• 4–6 years of marketing experience.
• Background in live entertainment, performing arts, attractions, or venue marketing.
• Strong digital marketing and audience development skills.
• A creative, data‑driven mindset.
• Excellent communication, organization, and project management abilities.
• Comfort working in a fast-paced, event‑driven environment.
• Experience launching a new venue or building a marketing plan from the ground up.
• Familiarity with performing arts audiences and the New Jersey/New York market.
• Experience working with sponsorships, partnerships, and community outreach.
• Graphic design, content creation, or basic analytics/reporting experience.