Responsibilities

• This Marketing Manager role is responsible for building and executing Instrumental's internal marketing strategy across three core areas: partner marketing, event marketing, and demand generation. You will work closely with leadership, delivery team members, and external partners to grow our brand, generate pipeline, and support revenue goals.
• This is a high-ownership role. You will set direction, build programs, and execute. The right candidate is both a strategic thinker and a hands-on operator who is comfortable working across teams and managing multiple workstreams simultaneously.
• Drive co-marketing strategy and execution across Instrumental's top technology partners. Build relationships with partner marketing teams, develop joint campaigns and content, and ensure Instrumental is consistently visible and authoritative within each partner ecosystem.
• Develop and manage co-marketing plans with key partners, including campaign briefs, content calendars, and launch timelines
• Coordinate regular, consistent content creation in multiple formats (webinars, blog posts, social content, email campaigns) in alignment with partner priorities
• Develop and maintain a library of thought leadership content including guides and case studies that support partner storytelling and Instrumental's brand authority
• Collaborate with SEM team on SEO and AEO content strategy, ensuring owned and co-created content is optimized for search and AI answer engines
• Maintain active partner relationships and serve as the day-to-day marketing contact for: Aircall, Grammarly, PandaDoc, HubSpot
• Track co-marketing performance and report results back to partners and internal leadership
• Own the end-to-end marketing execution for Instrumental's event strategy, including sponsored conferences, virtual webinars, hosted events, and executive speaking engagements.

Requirements

• 3-6 years of B2B marketing experience, ideally at an agency or in a small marketing team with broad ownership
• HubSpot proficiency required. Certifications a plus. Experience building workflows, landing pages, and reports in HubSpot Marketing Hub
• Strong writing and communication skills. You do not need to be a dedicated copywriter, but you need to produce clear, professional marketing copy
• Collaborative by default. This role touches nearly every part of the business and requires strong relationship-building with internal and external stakeholders
• AI-fluent. You actively use AI tools for content creation, research, campaign management, and reporting. You are comfortable learning new tools quickly
• Data-oriented. You track performance, draw conclusions, and adjust strategy based on results

Preferred

• Certifications a plus
• Experience in regulated industries

Benefits

• Medical, dental, and vision insurance
• Short- and long-term disability coverage
• Accident insurance
• 401(k) retirement plan
• 15 paid holidays + generous PTO
• Quarterly incentive plan
• A vibrant, close-knit team that truly cares