Responsibilities

• Lead and develop IMPRES’s marketing team — including internal digital marketing, events, and graphic design staff — setting priorities, coaching performance, and holding people and projects accountable to deadlines and quality standards.
• Manage external vendors, agencies, and contractors (creative, web, PR, media, and print), ensuring their work is on-brand, on-time, and on-budget.
• Oversee the events team and IMPRES’s presence at trade shows, conferences, and customer events — synchronizing our events presence with our overall marketing strategy.
• Own the marketing plan and calendar, aligning campaigns, content, and brand initiatives with sales, capture, and business development goals.
• Plan, prioritize, and drive marketing projects end-to-end across digital, content, design, events, and communications, managing multiple concurrent workstreams.
• Partner with sales and leadership to support proposal and capture efforts, ensuring marketing and design resources deliver polished, compliant materials for government RFP responses.
• Manage both internal and external stakeholders, taking charge of the link between marketing production, the reviewers, and the final audience
• Establish and maintain the processes, workflows, and brand standards that keep the team organized, consistent, and scalable as the function grows.
• Manage the marketing budget and allocate resources across people, programs, and vendors.
• Track and report on marketing performance, using data and metrics to guide decisions, demonstrate impact, and continuously improve.