Responsibilities

• Support the development and execution of consumer marketing plans aligned to brand and business objectives.
• Lead the development and management of DTC tactics designed to drive awareness, consideration, and conversion, with a strong emphasis on digital communications.
• Partner with internal and external stakeholders to execute integrated marketing initiatives in a timely, compliant, and high-quality manner.
• Apply market trends, consumer insights, and data-driven analysis to inform and refine marketing strategy.
• Support media strategy and performance-driven optimization, contributing to specific elements of the media approach and ongoing optimization efforts.
• Support research efforts such as market surveys, focus groups, and consumer interviews to strengthen brand positioning and differentiation.
• Manage projects from planning through execution, ensuring deliverables meet deadlines and regulatory/compliance requirements.
• Support the development of campaign measurement frameworks and evaluate performance against brand objectives and ROI.
• Assist in managing agency relationships, including scope, direction, and day-to-day coordination.
• Track and manage the consumer marketing budget in collaboration with the team.
• Demonstrate AbbVie’s Ways of Working, including “All for One AbbVie” and “Make Possibilities Real.”

Requirements

• Bachelor’s degree in marketing or a related field, or equivalent experience.
• 4–6+ years of relevant marketing experience.
• Experience in pharmaceutical or CPG marketing.
• Strong communication, collaboration, and interpersonal skills, with the ability to work effectively across internal teams and external agency partners.
• Experience in core marketing capabilities such as creative development, positioning, segmentation, value proposition development, and investment optimization.
• Strong project management skills with the ability to manage multiple priorities in a deadline-driven environment.
• Strong analytical and conceptual thinking skills.
• Self-starter with strong attention to detail, execution, and follow-through.
• Ability to influence and lead without direct authority.

Preferred

• Prior pharmaceutical marketing experience.
• Experience across commercial functions such as brand, sales, or managed healthcare.
• Experience managing multiple external agencies, including advertising, digital, database, and CRM partners.
• DTC mass media experience, including TV, print, and digital.
• CRM experience, including direct mail and email.
• Familiarity with social media platforms and their application in brand marketing.
• Experience working in a highly matrixed organization.
• Ability to influence senior management and drive alignment across stakeholders.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.