Responsibilities

• Create content across various formats to drive user awareness, consideration and engagement supporting Grow with Google's program goals. Coordinate daily execution of content production and implementation with external agency partners.
• Tailor messaging for distinct audiences and write the copy that will resonate with each of the target audiences. Maximize the value of existing content by repurposing it across different channels and formats.
• Map content assets to the customer journey to ensure users receive relevant information at every stage, as they explore or enroll into Grow with Google programs.
• Collaborate with internal stakeholders to align content roadmap with broader Grow with Google initiatives.
• Own and maintain the content calendar to organize production timelines and align deliverables with Growth Marketing campaigns in coordination with channel leads across email, social, and web to identify synergies.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in content marketing, copywriting, or a related field.
• Experience managing multiple content projects.
• Experience coordinating work with external creative or marketing agencies.

Preferred

• Experience creating educational or career-focused content.
• Familiarity with content marketing best practices across a holistic path-to-purchase.
• Familiarity with using AI to support content marketing and content creation efforts, including but not limited to use of prompting best practices.
• Understanding of content mapping and how to align assets with the customer journey.
• Excellent organizational skills and attention to detail.