Responsibilities

• Develop and execute end-to-end product and campaign go-to-market (GTM) plans for physical Google Stores, ensuring alignment with business objectives and OKRs.
• Drive in-store product marketing excellence, partnering with merchandising and retail operations to create high-impact, physical product experiences.
• Craft detailed, actionable marketing briefs and create aligned product marketing content to ensure brand and product strategy are consistently represented in-store.
• Analyze product performance, in-store customer behavior, and marketing campaign data to generate insights and make strategic recommendations to cross-functional partners.
• Manage relationships with cross-functional teams and external agencies to ensure timely, high-quality execution of marketing programs and campaigns.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in product marketing, campaign go-to-market (GTM), or retail marketing.
• 3 years of experience in business-to-consumer (B2C) marketing.
• Experience executing product launches or marketing campaigns in a physical retail environment.
• Experience managing cross-functional or cross-team projects with multiple stakeholders.

Preferred

• Experience executing product-led GTM strategies and campaigns specifically for first-party (1P) physical retail environments.
• Experience writing descriptive, actionable marketing briefs and managing agencies to deliver high-quality campaign assets.
• Track track of driving in-store product excellence, retail merchandising, or physical customer experience programs.
• Ability to analyze in-store performance data and customer insights to drive strategic business recommendations.
• Ability to secure alignment with cross-functional stakeholders (Product, Ops, Sales, Legal) around shared goals and business OKRs.
• Excellent communication, storytelling, and presentation skills to influence cross-functional partners.