Responsibilities

• Build and execute the end-to-end Go-to-Market (GTM) strategy for a global program that supports an ecosystem of agencies and third partners.
• Provide data-driven input to executive leadership during the architecture of global marketing programs and partnership frameworks.
• Work closely with Marketing and Sales to ensure marketing solutions and programs are effectively advocated and validated by the third-party ecosystem.
• Coordinate with Marketing, Product, Engineering, Sales, Partnerships, Legal, Public Relations (PR), and Support teams to simplify agency experiences and accelerate the delivery of critical integrations and joint technical planning.
• Develop enablement toolkits to drive the global adoption of key tools and platforms among agencies and partners.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in advertising technology, digital media, or partner marketing.
• Experience implementing global go-to-market strategies or partner marketing programs.
• Experience developing and managing digital marketing initiatives within an agency setting, including integrated digital ecosystems.
• Experience managing cross-functional projects and maintaining executive-level partner relationships.
• Experience leveraging AI-powered platforms for campaign management or audience targeting.

Preferred

• Familiarity with the agency and partner ecosystem.
• Excellent project management skills with a track record of managing detailed workstreams and meeting tight deadlines.
• Excellent operational and logistical expertise to effectively scale and manage global programs.
• Track record in developing and executing multi-channel marketing campaigns (e.g., email, social, web) that drive measurable results.