Responsibilities

• Develop and implement multi-channel marketing strategies to drive FMI membership recruitment, grow SQFI certification and online training sales, and support business development and revenue goals.
• Plan and execute integrated marketing campaigns, brand management, communications, events, promotions, and editorial calendars aligned with organizational objectives.
• Analyze market, customer, and campaign data to optimize messaging, expand certification and training programs, and support strategic business growth.
• Manage lead generation and marketing/sales funnels, using HubSpot to deliver qualified leads to the business development team.
• Collaborate with business development team by providing sales materials, market insights, and reporting on lead and campaign performance.
• Manage marketing budgets, coordinate with vendors and agencies, and ensure effective resource allocation and timely execution of marketing initiatives.

Requirements

• A bachelor’s degree in marketing or related field.
• Three to five years of experience working in marketing, communications, or sales.
• Strong skills in Excel, HubSpot, HTML, Adobe, Photoshop, and digital marketing.
• Experience with marketing automation and databases.
• Strong project management skills with the ability to organize and prioritize tasks independently.
• A passion for data-driven strategies and teamwork.
• Strong writing, editing, proofreading, as well as interpersonal communication skills.

Benefits

• Our Benefits: We offer a generous benefits package that includes health benefits, 401(k), 11 paid holidays, paid leave benefits, a summer hours program allowing you to work only four hours on Fridays during the summer, plenty of additional remote work opportunities including two weeks at the end of August, the week of Thanksgiving and two weeks at the end of December, volunteer opportunities (if you want to give back to your community), the chance to join our employee wellness group and much more!