Marketing Manager

Berwick, PA (Unknown)

$54K/yr – $86K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Lead the development and execution of sales support, marketing tactics, advertising, market research, public relations, and product development.

  • Lead the development and execution of sales support and marketing strategies spanning advertising, market research, communications, PR, and product development.
  • Align activities with the annual operating plan, coordinate cross-divisional work, and supervise assigned staff.
  • Ensure policy and regulatory compliance, communicate with management, respond to inquiries, and maintain records with periodic reporting.

Job Description

Responsibilities

  • Lead the development and implementation of sales support and marketing strategies and tactics, advertising, market research, communications, public relations, and product development
  • Implement strategies to achieve goals developed for the department as part of the bank's annual operating plan
  • Participate in strategic brainstorming sessions
  • Coordinate work with the division, department, or unit, as well as with other divisions, departments, or units
  • Supervise assigned personnel
  • Comply with established operating policies and procedures
  • Ensure the department's compliance with operating policies and procedures and outside regulatory requirements
  • Communicate with appropriate management and staff personnel
  • Respond to inquiries
  • Maintain records and provide periodic reports

Requirements

  • A Bachelor of Science or Arts degree in a related field of study with a minimum of 4 years related experience preferred.
  • Must be self-motivated and possess excellent interpersonal, communication, and teamwork skills.

Preferred

Benefits

  • competitive compensation rate
  • paid holidays and vacation
  • 401k
  • educational benefits as well as career growth opportunities
First Keystone Community Bank logo

First Keystone Community Bank

First Keystone Community Bank, a subsidiary of First Keystone Corporation (Stock Symbol: FKYS.ob), has been owned and operated by local men and women since 1864. First Keystone Community Bank has grown from one 18'x 25' building in Berwick PA., to 19 full-service offices throughout Columbia, Luzerne, Monroe, Montour and Northampton Counties. The bank also operates 20 ATMs, and banking at home via the Internet, and telephone mobile banking.First Keystone Community Bank offers a variety of consumer products including checking, savings, money market, certificates of deposit, personal loans, mortgages, and home equity loans. In addition, the Bank offers Trust & Financial Planning through its affiliation with Infinex Investment, Inc. For the business community, commercial banking and lending products are offered.Maintaining our respect for tradition and service, while at the same time providing our customers with the most current and innovative banking tools available, is our philosophy and is simply stated in our Bank's motto: "Yesterday's Traditions. Tomorrow's Vision."

Berwick, Pennsylvania, USA
166 employees

Traffic Signals

Monthly Visitors
24K
Monthly Google Ads Budget
$6
Traffic Source Mix
Search
26.6%
Direct
70.1%
Referral
2.6%
Social
0.1%
Paid
0.4%

Headcount Trend

Current headcount: ~166

Funding

Total Funding
$25M
Last Raise
$25M
Debt Financing, 5 years ago

Funding History

  • Dec 2020
    Debt Financing • $25M

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