Responsibilities

• Drive data-driven reporting & insights — Track and report on engagement KPIs, churn drivers (voluntary and involuntary), customer behavior patterns, and payment method impacts; present performance metrics to senior leadership
• Own churn reduction programs — Lead prioritization and execution of churn reduction plans in collaboration with Payments and Marketplace teams, including lifecycle management, outbound campaigns, and payment-related initiatives
• Own the engagement & retention strategy — Design, execute, and continuously optimize marketing programs across web, mobile, and living room devices to deepen Prime Video usage and reduce churn in Emerging Latin America
• Lead cross-functional coordination — Align engagement activities across 10+ teams including Central Marketing, Product, Payments, Programming, Prime, Devices, Marketplace, and Customer Service to deliver unified retention outcomes
• Build a culture of experimentation powered by AI & automation — Develop rapid test-and-learn frameworks leveraging AI-driven personalization, predictive churn modeling, and automation tools to measure customer behavior, refine marketing levers, and scale what works across owned & operated channels
• Ensure customer obsession across touchpoints — Own QA of all customer-facing marketing communications, manage the Customer Service relationship, benchmark against competitors\' content and UX strategies, and bring customer insights back to the country team
• Strategy & Execution: Build and run marketing plans across online, mobile, and offline channels to drive engagement and reduce churn
• Churn Reduction: Lead churn reduction plans, prioritize payment-related projects, and coordinate lifecycle and outbound strategies
• Data & Reporting: Own KPI engagement reporting, analyze customer behavior, and present performance metrics to senior leadership
• Cross-Team Coordination: Align engagement activities across Central Marketing Team, Programming, Fuse, Product, Payments, Marketplace, and LRD/Fire TV
• Customer Obsession: Own QA of all customer-facing communications, and bring customer insights to the country team

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience creating brand marketing content
• Usage of Artificial Intelligence tools to drive data analysis

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave