Marketing Manager - Engagement , Prime Video ELA at Amazon | Miami, FL | $81K/yr – $141K/yr

Amazon

Marketing Manager - Engagement , Prime Video ELA

Miami, FL (On-site)

$81K/yr – $141K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive engagement and retention marketing for Prime Video in Emerging Latin America, leading data-driven churn reduction and cross-team coordination.

Own churn reduction programs and engagement strategy across channels
Must-have: 4+ years of marketing with proven engagement/retention results
Standout: Cross-functional scope across 10+ teams and AI-powered experimentation

Job Description

Responsibilities

Drive data-driven reporting & insights — Track and report on engagement KPIs, churn drivers (voluntary and involuntary), customer behavior patterns, and payment method impacts; present performance metrics to senior leadership
Own churn reduction programs — Lead prioritization and execution of churn reduction plans in collaboration with Payments and Marketplace teams, including lifecycle management, outbound campaigns, and payment-related initiatives
Own the engagement & retention strategy — Design, execute, and continuously optimize marketing programs across web, mobile, and living room devices to deepen Prime Video usage and reduce churn in Emerging Latin America
Lead cross-functional coordination — Align engagement activities across 10+ teams including Central Marketing, Product, Payments, Programming, Prime, Devices, Marketplace, and Customer Service to deliver unified retention outcomes
Build a culture of experimentation powered by AI & automation — Develop rapid test-and-learn frameworks leveraging AI-driven personalization, predictive churn modeling, and automation tools to measure customer behavior, refine marketing levers, and scale what works across owned & operated channels
Ensure customer obsession across touchpoints — Own QA of all customer-facing marketing communications, manage the Customer Service relationship, benchmark against competitors' content and UX strategies, and bring customer insights back to the country team
Strategy & Execution: Build and run marketing plans across online, mobile, and offline channels to drive engagement and reduce churn
Churn Reduction: Lead churn reduction plans, prioritize payment-related projects, and coordinate lifecycle and outbound strategies
Data & Reporting: Own KPI engagement reporting, analyze customer behavior, and present performance metrics to senior leadership
Cross-Team Coordination: Align engagement activities across Central Marketing Team, Programming, Fuse, Product, Payments, Marketplace, and LRD/Fire TV
Customer Obsession: Own QA of all customer-facing communications, and bring customer insights to the country team

Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018

Cerritos, California, USA

171 employees (30 in marketing)

www.amazon.com/reli