Responsibilities

• Own the Member Communications Strategy: You’ll develop and lead a comprehensive marketing communications strategy that defines how and when BECU proactively engages members across the full lifecycle, shifting from transactional messaging to a more strategic, marketing-driven approach.
• Lead Omnichannel Engagement Planning: You’ll determine the right mix of channels—including email, mobile app, digital experiences, statements, and other touchpoints—to deliver cohesive, engaging member experiences that drive adoption, trust, and retention.
• Drive Go-to-Market and Lifecycle Initiatives: You’ll lead marketing communications and go-to-market strategies for new features and experiences, ensuring members understand the value and are motivated to engage.
• Partner Across the Organization: You’ll collaborate closely with product, digital, operations, MarTech, UX, and creative teams to translate business needs into clear, effective communications while aligning to shared goals and timelines.
• Guide Creative Development: You’ll write clear creative briefs, provide thoughtful feedback, and partner closely with copywriters and designers to ensure messaging is on-brand, member-centric, and effective.
• Manage Campaign Execution: You’ll oversee campaign planning, calendaring, and execution, with the ability to independently manage campaigns using established tools and processes.
• Measure and Optimize Performance: You’ll define, track, and refine KPIs to evaluate performance, engagement, and impact—using insights to continuously improve strategies and outcomes.
• Oversee Budgets and Business Cases: You’ll support the management of marketing budgets, monitor spend, and build business cases to support initiatives such as centralizing member communications for a more cohesive experience.
• Navigate a Regulated Environment: You’ll ensure all marketing activities comply with regulatory requirements and internal policies, particularly within a financial services context.
• Contribute to Team Culture: You’ll bring a collaborative mindset, share learnings and best practices, and help foster a culture where curiosity, accountability, and continuous improvement thrive.