Responsibilities

• Own and drive DTC ecommerce performance across Shopify and related platforms
• Improve conversion rates, merchandising strategy, onsite marketing, and customer journey
• Develop promotional calendars, seasonal campaigns, preorder strategies, and product launches
• Analyze customer behavior, traffic, sales performance, and campaign effectiveness to identify growth opportunities
• Optimize product pages, bundles, collections, upsells, and merchandising experiences
• Work closely with the website coordinator on execution and site updates
• Lead go-to-market strategy for all INK Games launches across DTC, Amazon, wholesale, and retail
• Build launch roadmaps from concept through release and post-launch lifecycle
• Develop positioning, messaging, and launch strategies tailored to each product, IP, and audience
• Coordinate launch timelines, asset development, retailer support materials, and campaign execution across departments

Requirements

• 4–7 years of experience in ecommerce marketing, growth marketing, or consumer product marketing
• Strong background managing or growing a DTC ecommerce business (Shopify preferred)
• Experience building and executing go-to-market strategies for physical products
• Strong understanding of ecommerce KPIs, conversion optimization, customer acquisition, and retention marketing
• Hands-on experience with email marketing platform, Klaviyo
• Experience managing or overseeing paid media agencies or internal paid teams
• Strong organizational, communication, and project management skills
• Strong copywriting and product messaging abilities
• Comfortable operating in a very fast-moving startup-style environment

Preferred

• Amazon Seller Central or Vendor Central experience
• Kickstarter or crowdfunding marketing experience
• Hubspot experience (CRM platform)
• Experience with licensed products, tabletop games, collectibles, publishing, or entertainment brands
• Familiarity with Faire, wholesale platforms, or mass market retail
• Experience with Monday.com or similar project management system
• Passion for books, gaming, fandom culture, collectibles, or entertainment products

Benefits

• Employee discount
• Flexible schedule