Responsibilities

• Be the primary driver of digital product marketing campaigns and supportive content marketing efforts, both in ideation, creation, and execution. Participate in and occasionally lead creative strategy sessions to inform approach.
• Create effective, engaging, and accessible email and social media content that refines and communicates key messages—from copywriting to asset selection; coordinate execution.
• Adhere to a consistent brand and marketing philosophy for digital products.
• Review campaign strategies with stakeholders to ensure cross-platform opportunities are maximized; ensure stakeholder understanding of plans, timelines, opportunities, and recommendations for iteration.
• Collaborate with partners, artists, and other external stakeholders to develop campaigns and maximize cross-promotional marketing opportunities.
• Ensure that Carnegie Hall digital product appearances and fulfillment across partner platforms maximize available marketing opportunities, editorial placements, and the like. Manage workflow and delivery of marketing assets to partner platforms.
• Build organic and paid promotional strategy for each product, ensuring a content-first marketing strategy.
• Align and coordinate media planning and purchases, as well as relationship management, with the Marketing team.
• Identify and recommend opportunities for alignment with in-person Carnegie Hall events and experiences; ensure opportunities to engage artists and audiences are optimized.
• Manage and track budget expenditure; measure effectiveness of all marketing expenses.

Requirements

• Resourceful, solutions-oriented marketing generalist.
• Strong project management and effective communications skills.
• Ability to balance creative projects and cultivate creativity with deadline-based decision-making.
• Ability to successfully navigate change and respond to market conditions.
• Self-motivated and independent thinker; ability to negotiate conflicting priorities and obtain results.
• Ability to engage internal and external partners; build consensus for initiatives while receptive to feedback.
• Ability to craft unique campaigns and messages that break through a crowded marketplace. Copywriting experience for all mediums.
• Knowledge of web technology, digital media, and social media platforms.
• Thoughtful, transparent, and authentic communication skills.
• Strong entrepreneurial instincts and the desire to explore new marketing tactics and platforms.