Responsibilities

• Coordinate with the Senior Director, Product Marketing on the development of the overall marketing strategy for professional development products and services.
• Plan and implement creative, go-to-market strategies and integrated marketing plans across various channels.
• Collaborate closely with digital marketing counterparts to execute multi-channel marketing campaigns.
• Partner with Sales leaders to develop training programs and customer-facing sales materials.
• Conduct market analysis for professional learning products and services.
• Create upsell and cross-sell opportunities in coordination with relevant stakeholders.
• Analyze and report on marketing activities, campaign effectiveness, and customer engagement to refine strategies and tactics.
• Optimize product positioning for different market segments based on web analytics and customer feedback.
• Draft key messaging to strategically position and promote the Professional Development Product portfolio.
• Assist in staffing ISTE+ASCD exhibit booths at conferences, promoting products and engaging with customers.

Requirements

• A four-year college degree in marketing or a related field is preferred.
• Knowledge of product marketing, advertising, communications, direct mail, digital marketing, and marketing metrics. Familiarity with database marketing is useful.
• Required background in the education field and strong preference for experience in the K–12 EdTech market.
• Strong communication and collaboration skills.
• Strong presentation skills.
• Excellent project management skills, capable of managing multiple projects simultaneously.
• Well versed in using Microsoft Office tools, internet browsers, and web-based office applications for collaboration and project management.
• Ability to analyze campaign data and use it to inform strategy.
• 7 or more years of relevant work experience in creating and measuring product marketing campaigns, developing promotional materials, and content marketing.