Marketing Manager — Telehealth / GLP-1 Weight Loss

USA (Remote)

Salary Not AvailableMid Level3+ years expTemporary

Posted 10 hrs ago

Job Summary

Own and execute Slimifai’s marketing strategy across paid, organic, and lifecycle channels to drive growth in a regulated healthcare setting.

Lead paid media, content, and email/SMS lifecycles to improve CAC, retention, and LTV.
Align messaging with HIPAA/FDA/FTC standards and collaborate with clinical/ops teams.

Develop and execute Slimifai's overall marketing strategy across paid, organic, and lifecycle channels
Manage and optimize paid acquisition (Meta, Google, TikTok, programmatic) within healthcare advertising guidelines
Build and scale content, SEO, and social presence around GLP-1 and weight loss education
Own email/SMS lifecycle marketing to drive patient retention and LTV
Partner with creative resources to produce compliant ad creative for a regulated pharma/telehealth category
Analyze CAC, conversion, and retention metrics, and report key performance insights
Coordinate with clinical and operations teams to ensure messaging aligns with compliance (HIPAA, FDA, FTC standards)

3+ years of marketing experience, ideally with direct exposure to telehealth, DTC pharma, GLP-1, or regulated healthcare
Strong understanding of paid media platforms and the unique restrictions of healthcare advertising
Hands-on operator — comfortable building from scratch rather than managing through a large team
Data-driven mindset with experience in performance marketing and funnel analytics
Familiarity with compounded medication marketing rules is a strong plus
Entrepreneurial: excited by equity upside and willing to bet on growth rather than take cash compensation upfront