Responsibilities

• - Develop and lead MDLifespan's overall marketing, growth and revenue strategy .
• - Build scalable patient acquisition strategies supporting both national growth and individual MDLifespan locations .
• - Lead, mentor and inspire a highly motivated and experienced marketing team while establishing clear priorities, KPIs and accountability.
• - Develop integrated national and local-market marketing strategies , including plans for new-location launches and established-market growth.
• - Lead strategy across SEO, AEO/AI search, paid media, organic search, social media, editorial/content, email, PR, earned media, partnerships, affiliates, referral marketing, events, webinars and lifecycle marketing .
• - Understand how search behavior is evolving across Google and AI platforms and ensure MDLifespan remains discoverable, authoritative, and competitive.
• - Personally participate in campaign strategy, performance analysis, marketing optimization, local-market planning, lead-generation initiatives and problem-solving alongside the team.
• - Oversee paid acquisition strategy, budgets and performance across search, social, retargeting and other appropriate channels.
• - Build an organic and editorial ecosystem incorporating educational content, thought leadership, video, podcasts, webinars, newsletters, social media and physician expertise.
• - Understand, support and leverage public relations and earned media as part of the broader marketing strategy, including executive thought leadership, authority building, reputation, backlinks and amplification.

Requirements

• - 10+ years of experience in functional/integrative medicine , or a closely aligned healthcare category.
• - 5+ years of senior-level experience across marketing, sales and revenue operations.
• - Demonstrated success generating measurable growth and revenue , not simply brand awareness.
• - Proven experience leading high-performing, experienced teams .
• - Experience participating meaningfully in C-suite/executive leadership discussions and strategic decision-making .
• - Strong working knowledge of SEO, AEO, paid media, organic marketing, editorial/content strategy, social media, CRM, marketing automation, analytics and conversion optimization .
• - Experience with HubSpot or comparable CRM/marketing platforms and an understanding of the relationship between marketing activity, pipeline and revenue.
• - Strong understanding of PR, earned media, thought leadership and reputation building and their role in an integrated growth strategy.
• - Experience developing partnerships, affiliate/referral programs or other performance-oriented strategic relationships.
• - Experience marketing a multi-location organization , including the ability to balance national brand building with local-market demand generation.

Benefits

• Additional benefits include individual health insurance, paid time off (PTO), vested shares in MDLifespan, and other applicable executive benefits.